Strategy is king.
Dive into our suite of services where programmatic precision meets creative contesting.
OUR FOUR CORE
SERVICES
Paid & Programmatic Media
Like a master chess player who can see dozens of moves ahead, programmatic technology orchestrates thousands of ad placements in real time, ensuring your message appears exactly when and where it matters most.
By seamlessly weaving together artificial intelligence, real-time bidding, and laser-focused audience targeting, it transforms what was once a time-consuming manual process into a precision-guided marketing missile that delivers higher ROI, reduced waste, and the kind of personalized experiences that make audiences feel like you're reading their minds – all while you sit back and watch the magic happen.
Contesting
Want to turn your audience into eager participants and brand champions? Custom contests are your secret sauce for cooking up engagement that's hotter than a viral X storm.
Whether it's a Reader's Choice Awards that transforms your community into passionate voters championing their favorite local businesses, a sweepstakes that has prizes so tempting people can't help but enter, or a photo contest that unleashes your audience's inner Annie Leibovitz – these engagement engines do more than just collect entries.
Content Marketing & Production
Our custom publications and native article programs leverage the credibility of established newspapers to showcase your expertise across multiple platforms – from crisp, premium print editions to dynamic digital experiences.
Whether it's a glossy custom magazine that commands coffee-table attention, or native articles seamlessly woven into both digital and print news environments, we transform your brand stories into compelling content that educates, entertains, and engages.
Fixed Cost Marketing
Transform unused advertising inventory into pure profit potential with our revolutionary pay-for-performance program that puts your media assets to work in smarter ways.
By partnering premium brands with our network of trusted newspapers, we create performance-driven campaigns that deliver measurable results across both print and digital platforms – and you only pay when we deliver.
PAID & PROGRAMMATIC MEDIA
Our team's in-depth knowledge of industry trends, audience behaviors, and channel strategies—not to mention our collaboration with buying platforms—means we’re ready to help you whenever you are on your marketing journey.
As the digital marketing landscape shifts, our solutions evolve, ensuring your brand's message is not just seen, but truly resonates with your audience.
Paid Search
Strategically position your brand at the front of the line on search results pages so that when potential customers go hunting for products or services like yours, your business isn't just part of the conversation, it's leading it.
Display
Deliver and optimize digital ad placements across thousands of websites in real-time while maintaining brand safety and voice and maximizing campaign performance.
Video
Deliver precision-targeted advertising across Connected TV (CTV), Over-The-Top (OTT) streaming platforms, and digital video environments. Our broadcast-quality video experiences captivate viewers whether they are binge-watching their favorite series, streaming live sports, or engaging with short-form content, ensuring your ads capture attention in every context.
Social
Leverage the targeting capabilities of social media platforms such as Facebook, Instagram, TikTok, Snapchat and LinkedIn. Your ads don't just reach audiences—they find the right audiences at the right time. By using powerful AI and user data, we place your message in front of people most likely to care about what you're offering.
Harnesses real-time behavioral data, predictive analytics, and dynamic content optimization to automatically trigger hyper-relevant messages based on individual user actions, preferences, and lifecycle stages.
Native
Break through digital fatigue and ad blindness with native advertising that doesn't just fit in – it stands out for all the right reasons. Our programmatic native campaigns seamlessly integrate your brand message into premium content environments, adapting in real-time to match the look, feel, and function of each hosting platform while targeting audiences with pinpoint precision.
Audio
Amplify your message across a spectrum of audio platforms, from traditional radio to burgeoning podcast spaces and streaming music services. Our strategic audio ads are crafted to resonate with listeners, integrating seamlessly into their daily soundtrack. Capitalize on the intimate and immersive nature of sound to form a lasting impression and drive engagement with your brand, even on the go.
DOOH
Expand your brand's visibility with cutting-edge DOOH (Digital Out-of-Home) advertising. Utilize dynamic displays in high-traffic areas—from digital billboards and street furniture to transit ads and urban panels. Our targeted DOOH solutions ensure your message meets your audience where they are, combining the impact of traditional out-of-home with the precision of digital targeting to elevate awareness and conversion rates.
Geofencing
Target audiences with pinpoint accuracy by setting up virtual boundaries around specific geographic areas. Whether it’s around competitor locations, event venues, or specific neighborhoods, our geofencing allows you to send tailored messages to mobile devices within these perimeters. Perfect for boosting foot traffic, promoting local events, and offering timely deals, geofencing creates immediate and relevant engagement, turning nearby prospects into customers.
Geofencing
Target audiences with pinpoint accuracy by setting up virtual boundaries around specific geographic areas. Whether it’s around competitor locations, event venues, or specific neighborhoods, our geofencing allows you to send tailored messages to mobile devices within these perimeters. Perfect for boosting foot traffic, promoting local events, and offering timely deals, geofencing creates immediate and relevant engagement, turning nearby prospects into customers.
CONTESTING
Contests are like digital block parties that create buzz, build lead lists, and transform passive scrollers into active participants. The best part? While your audience is having a blast voting for the best burger in town, sharing their sunset snapshots, or dreaming of winning that grand prize, you're quietly collecting valuable first-party data, boosting brand loyalty, and creating a treasure trove of user-generated content that keeps on giving long after the contest ends.
TYPES OF CONTESTS:
- Readers' Choice
- Sweepstakes
- Photo
- Quizzes
CONTENT MARKETING
Custom Publications
From glossy magazines to informative brochures, our custom marketing content is designed to engage your audience and drive action.
Native Articles
Share your brand's narrative with a dedicated and engaged readership through our native articles, featured as paid advertorials in both the print and digital editions of our 50+ newspapers. By aligning with content that our audience already trusts and values, particularly localized content, you benefit from enhanced credibility and visibility. Our expert team ensures that your message is seamlessly integrated, resonating with readers and aligning with their interests and regional preferences. This targeted approach helps forge a stronger connection between your brand and a community that values and seeks out local information.
FIXED COST MARKETING
Want more leads but you don’t know where to start? Or, you’re looking to only spend on leads you sell? Our Fixed Cost Marketing Program can help!
This is a no-risk, high-reward program.
You only pay on the leads generated and/or a fixed cost of marketing on the sales results you receive. We work with you to agree on a cost of marketing percentage that is mutually beneficial. We then run your ads in our network of newspapers and charge a percentage of the sales that those ads generate.
How does it work?
We create the marketing plan and coordinate the ad placements with our media partners. Then, our team monitors the results and optimizes the program to ensure we are achieving the highest rate of return possible for our partners. In addition, we perform transparency and opportunity analysis to establish a mutual understanding of the value associated with an investment in this partnership.
Turnkey partnership
Our campaign programs utilize a Turnkey business model, ensuring fixed costs and consistent results. With calibrated templates and scheduling options, we make marketing easy and affordable. 
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